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张舒

作者: 发布时间:2022-09-12浏览次数:[]

个人简介:

张舒,文学与新闻传播学院讲师,毕业于荷兰特文特大学传播学专业,获博士学位。


研究方向:

新媒体与企业传播、跨文化传播、技术传播。


研究成果:

Zhang, S., Gosselt, J. F., & De Jong, M. D. T. (2020). How large information technology companies use Twitter: Arrangement of corporate accounts and characteristics of tweets.Journal of Business and Technical Communication, 34(4), 364–392. (SSCI)

Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Twitter as a technical

communication platform: How IT companies' message characteristics relate to online

engagement.Technical Communication, 69(2), 18-35. (SSCI)

Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Microblogging for engagement: Effects of prior company involvement, communication strategy, and emojis on Western and Chinese users.Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2022.2040073.(ESCI)


联系方式:

szhang1900@163.com

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