个人简介：
张舒，文学与新闻传播学院讲师，拥有多学科的教育背景。本科毕业于烟台大学英语专业，随后在北京大学和荷兰特文特大学分别获得了计算机辅助翻译和传播学的双硕士学位，博士毕业于荷兰特文特大学传播学专业。
研究领域：
跨文化传播、企业传播、用户体验、技术传播。
研究成果：
（1）Zhang, S., Gosselt, J. F., & De Jong, M. D. T. (2020). How large information technology companies use Twitter: Arrangement of corporate accounts and characteristics of tweets.Journal of Business and Technical Communication, 34(4), 364–392. (SSCI)
（2）Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Twitter as a technicalcommunication platform: How IT companies' message characteristics relate to onlineengagement.Technical Communication, 69(2), 18-35. (SSCI)
（3）Zhang, S.,De Jong, M. D. T., & Gosselt, J. F. (2022). Microblogging for engagement: Effects of prior company involvement, communication strategy, and emojis on Western and Chinese users. Journal of International Consumer Marketing, 34(5), 616-630. (ESCI)
（4）Zhang, S.,De Jong, M. D. T., & Gosselt, J. F. (2024). Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context. Journal of International Consumer Marketing, 1-16. (ESCI)
（5）Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2025). Consumers’ Motivesfor Engaging with Company Social Media Accounts: Comparing Western and Chinese Users. Journal of International Consumer Marketing, 37(4), 283–300.(ESCI)
研究课题：
主持山东省社会科学规划青年项目“数字技术赋能齐鲁文化国际传播的协同机制研究”（25DXWJ05）
联系方式：
szhang1900@163.com
