个人简介：
张舒，文学与新闻传播学院讲师，拥有多学科的教育背景。本科毕业于烟台大学英语专业，随后在北京大学和荷兰特文特大学分别获得了计算机辅助翻译和传播学的双硕士学位，博士毕业于荷兰特文特大学传播学专业。
研究方向
新媒体与企业传播、跨文化传播、技术传播、用户体验等。
研究成果
Zhang, S., Gosselt, J. F., & De Jong, M. D. T. (2020). How large information technology companies use Twitter: Arrangement of corporate accounts and characteristics of tweets. Journal of Business and Technical Communication, 34(4), 364–392. (SSCI)
Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Twitter as a technical communication platform: How IT companies' message characteristics relate to online engagement. Technical Communication, 69(2), 18-35. (SSCI)
Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Microblogging for engagement: Effects of prior company involvement, communication strategy, and emojis on Western and Chinese users. Journal of International Consumer Marketing, 34(5), 616-630. (ESCI)
Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2024). Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context. Journal of International Consumer Marketing, 1-16. (ESCI)
联系方式
szhang1900@163.com
